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Google Ads Faces Criticism Over Automatic Store Visit Revenue

A screenshot of an email with two red boxes highlighting text about Google Ads store visit revenue of DKK1525 being applied to an account, and automatic changes set to apply on 8 October 2025, with links for more information.

Kim Petersen and Adriaan Dekker shared that Google is auto-enabling Store Visits as primary conversions with assigned values set by Google, making reports show inflated conversions without real sales values.

Advertisers receive advance notice via the following email:

A screenshot of an email with two red boxes highlighting text about Google Ads store visit revenue of DKK1525 being applied to an account, and automatic changes set to apply on 8 October 2025, with links for more information.

Always check your account settings and verify conversion values before trusting the numbers.

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