Google Ads has published a summary article highlighting recent major updates to Performance Max, aimed at giving advertisers greater control and flexibility.
- Retention goals are now fully available to help brands re-engage lapsed customers, while a new reporting column shows customer acquisition costs.
- To improve creative variety, Google can automatically pull images from landing pages and generate enhanced versions through cropping.
- Additionally, the limit for campaign-level negative keywords has been raised from 100 to 10,000, offering better control over search intent and reach.
Read all about it here: More goals and image controls coming to Performance Max.