Google has updated its Data Manager help page to include ActiveCampaign as a supported data source for direct integrations. This means advertisers can now connect ActiveCampaign data to Google Ads without relying on third party connectors.
The supported sources list, which includes platforms like BigQuery, HubSpot, and Salesforce, continues to expand as Google improves first party data connectivity. You can review the full list on the official help page.
Google has also added a dedicated help page for setting up ActiveCampaign integration, providing step by step guidance on connecting the data source within Data Manager.
For advertisers using ActiveCampaign, this update simplifies syncing CRM and email marketing data for:
- Customer Match audience creation
- Offline conversion imports
This addition further strengthens Data Manager as a central hub for unified audience and conversion data.
The update was uncovered by Hana Kobzová.