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Age Exclusions Now Available in PMAX Campaigns

A campaign settings interface shows options for start/end dates, campaign URL, brand and age exclusions, and third-party measurement. The “Age exclusions” section allows selecting specific age ranges to exclude from the campaign.

Abhishek Jha observed an update that allows you to exclude specific age groups directly in Performance Max campaign settings.

This increases control over who sees your ads, improving targeting and spending efficiency.

A campaign settings interface shows options for start/end dates, campaign URL, brand and age exclusions, and third-party measurement. The “Age exclusions” section allows selecting specific age ranges to exclude from the campaign.

Go to your Performance Max campaign > Settings > Look for “Age exclusions” section.

Rollout is gradual, so not all accounts will have access yet.

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