Thomas Eccel observed that you can now view detailed channel-level performance data for Demand Gen campaigns using segments. It also works on the ad group level.
How to Access It:
- Go to your campaign view
- Click “Segment”
- Choose “Network”
This reveals a full performance breakdown for:
- Display Network
- Gmail
- Discover
- YouTube
- Cross-network
- Google-owned channels
This update gives advertisers better visibility into what channels drive performance, helping with more accurate optimization.