During GML 2025, Google highlighted Performance Max as a core part of the new Power Pack campaign mix. Alongside this, Google shared ongoing improvements aimed at giving advertisers more control and visibility.
Over the past year, more than 90 enhancements have been rolled out for PMAX, collectively contributing to a conversion rate increase of over 10%.
One of the key updates is channel performance reporting, which was previously announced and is now entering open beta. This feature allows advertisers to see how each channel within PMAX contributes to performance, helping improve transparency and decision-making.
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