Aleksejus Podpruginas spotted Performance Max Channel performance reporting live in his account, indicating the feature is now rolling out.
Still in beta, this long-awaited update gives advertisers insight into how PMax performs across different networks.
Why it matters:
- Spot underperforming networks
- Create network-specific strategies for scaling or separating campaigns
- Improve asset relevance with clearer performance data
- Analyze search terms and cut waste
- Finally, regain some control over the PMax black box
This update brings long-needed transparency to Performance Max. It’s not as customizable as Demand Gen yet, but it’s a big win for performance marketers.