Google mentioned its effort to make YouTube more shoppable during Google Marketing Live 2025, and now it’s experimenting with a new product ad format in YouTube Shorts called Dia Show. This format displays four products pulled from your Google Merchant Center, giving viewers a compact carousel experience right within the Shorts feed.
When user taps on a product, they’re taken directly to the product page on the merchant’s website, helping to drive fast, low-friction conversions.
Dia Show ad format runs through Demand Gen campaigns, making it a compelling option for retail brands to boost visibility on YouTube using existing product data without the need to produce video content.
This update was shared by Arpan Banerjee and Adriaan Dekker.