Google Ads has introduced a new update for Demand Gen campaigns: Advertisers can now optimize for YouTube channel subscriptions or post-view engagements as conversion goals.
This marks a big step for brands looking to grow their YouTube presence directly through ad campaigns.
Once your Google Ads account is linked to your YouTube channel, you can set subscriptions or post-view engagements as primary or secondary goals, making it easier to track and bid for real audience growth.
This news was shared by Mihai-Adrian Ciurea.
Read the official announcement here: About YouTube Engagements goals in Demand Gen.
