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YouTube Interactions Renamed to YouTube Engagements

Screenshot of a Google Ads interface displaying a list of conversion goals. A blue-outlined section highlights "YouTube Engagements," discussing driving subscriptions and boosting YouTube interactions using video ads to enhance engagement.

In October, the YouTube Interactions video campaign subtype was spotted. Recently, Ivelina Ansarova provided a screenshot showing that this subtype is now referred to as YouTube Engagements. The descriptions for both versions are identical, except for a few words that have been changed.

Screenshot of a Google Ads interface displaying a list of conversion goals. A blue-outlined section highlights "YouTube Engagements," discussing driving subscriptions and boosting YouTube interactions using video ads to enhance engagement.
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