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YouTube Engagements as a Campaign Goal in Demand Gen

April 6, 2025

Screenshot of a YouTube Demand Generation interface displaying fields for campaign name, product feeds, and campaign goals. Goals include conversions, site visits, and YouTube interactions. A "NEW" badge and a circular image of a person are visible.

Mihai-Adrian Ciurea shared that “YouTube engagements” goal has now been rolled into Demand Gen campaigns as a campaign goal.

Screenshot of a YouTube Demand Generation interface displaying fields for campaign name, product feeds, and campaign goals. Goals include conversions, site visits, and YouTube interactions. A "NEW" badge and a circular image of a person are visible.

This update supports only video ad formats, requiring at least one video placement to proceed.