Anthony Higman spotted the same advertiser occupying three ad spots on the first page. To see the placements clearly, it’s worth checking out his video.
Google has confirmed that this is part of an experiment in search results.

Anthony Higman spotted the same advertiser occupying three ad spots on the first page. To see the placements clearly, it’s worth checking out his video.
Google has confirmed that this is part of an experiment in search results.
