Pickup-Ready Products Highlighted in Shopping ads
Arpan Banerjee and Adriaan Dekker noticed that Local Shopping ads now highlight in-stock products with a green…
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PPC News: March 2025
74 posts
Explore PPC news published in March 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Google Ads API to Enhance Change Tracking
Google Ads is rolling out improved ChangeStatus tracking in upcoming API updates which will provide more…
Color Attribute Showing in Google Shopping
Arpan Banerjee and Adriaan Dekker reported that a color attribute has appeared in Shopping Ads. This could lead…
Google Ads to Standardize Brand Assets in Performance Max Campaigns
Google Ads is automatically migrating Performance Max campaigns using consistent brand assets (BUSINESS_NAME,…
Google Releases a New Guide for YouTube Shorts Ads
Google has published a comprehensive guide to help advertisers leverage YouTube Shorts ads effectively. The…
Promotion Showing with Minus in Shopping Ads
Arpan Banerjee spotted a new update in Google Shopping Ads where discounts implemented using Promotions are now…
Multiple Spots on the SERP Allowed
Navah Hopkins shares an update sent by email that Google is officially opening the doors for websites to secure…
Google Made Shorts Views More Transparent
Starting March 31, 2025, YouTube will count a Shorts view every time a video starts playing or replays with no…
Extra Insights Now Available for WhatsApp Conversions
WhatsApp conversions just leveled up, as observed by Arpan Banerjee. “Conversation started”…
How AI is Driving Advertising ROI in 2025
In 2025, AI is no longer just about optimization. It’s a creative powerhouse driving ad performance. Generative…