Location-Based Promotions Enhance Local Ecommerce Campaigns
Ecommerce brands with physical stores can now combine local inventory campaigns with location based promotions.…
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PPC News: Local
47 posts
PPC News Feed is your go-to source for the latest updates on advertising local brick-and-mortar businesses. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Messages from Ads as New Optimization Goal in Search
Anthony Higman recently highlighted a new optimization feature that allows advertisers to optimize Search…
Immersive Map View in Search Ads
Google is integrating immersive map view videos into PPC ads, a move that reflects evolving capabilities in the…
Location Asset Carousel Test for Search Ads
Google Ads appears to be testing a new format that shows multiple business locations in a swipeable carousel…
New ‘Sponsored Options in the Area’ Label in Search
Google has introduced a new sponsored section called Sponsored options in the area in certain local results. The…
Google Tests Sponsored Places Ad Unit in Search Results
Google appears to be experimenting with a new ad unit called Sponsored places in its search results. This format…
Shop Visits Now Available in Google Ad Grants
Google Ad Grant users can now optimize campaigns for real-world visits by setting shop visits as an…
Local Ads Emphasize Clickable Links Over Text
Anthony Higman spotted a Local Ad in mobile paid search results showing 9 clickable links in a single unit. In…
Google to Enforce Separate Product IDs for Multi-Channel Items
Starting in March 2026, Google Merchant Center will update how it manages multi-channel products (items sold…
Google Maps Rolling Out in Demand Gen Channel Control
Google Ads is rolling out Google Maps as a new selectable channel in Demand Gen’s Channel Control settings.…