Google Expands Direct Links to Over 500 Partners
Google has expanded the booking capabilities for Local Services Ads significantly, increasing the number of…
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PPC News: Local
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PPC News Feed is your go-to source for the latest updates on advertising local brick-and-mortar businesses. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Local Customer Optimization for PMAX for Store Goals
Google has introduced Local customer optimization as a feature within Performance Max campaigns for store…
Google Local Service Ads Expands Pre-Badge and Verticals
Google has announced significant updates to Local Service Ads (LSAs) as it continues to invest in the LSA…
AI Ad Disclosures Appear on Google Local Map Pack
A new trend has emerged as AI ad disclosures are now appearing on paid text ads within the Google Local Map…
Local Inventory Ads Enabled By Default
Local inventory ads will now be enabled by default in Shopping campaigns starting August 31, 2026. …
Google Specifies Regions for Local Inventory Ads
Google has updated its documentation to list the supported regions for local inventory ads and free local…
GML 2026: Demand Gen Expands Officially to Google Maps
Demand Gen ads are officially expanding to Google Maps, allowing brands to reach consumers when they are ready…
GML 2026: Tips to Boost Visibility in AI Search Results
Google’s recent announcement emphasizes the importance of being discoverable in AI search results. By…
Location-Based Promotions Enhance Local Ecommerce Campaigns
Ecommerce brands with physical stores can now combine local inventory campaigns with location based promotions.…
Messages from Ads as New Optimization Goal in Search
Anthony Higman recently highlighted a new optimization feature that allows advertisers to optimize Search…