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Private Search Terms in PMax Campaigns

A screenshot of a Google Ads report highlights "Private search terms," with a note on queries searched by fewer than 50 unique users in the past 90 days. A red arrow points to "Private search terms," showcasing data crucial for optimizing PMax Campaigns.

Adriaan Dekker received an update from Arpan Banerjee on a new Private Search Terms category that has surfaced in Performance Max campaigns, grouping sensitive or less identifiable search terms.

A screenshot of a Google Ads report highlights"Private search terms," with a note on queries searched by fewer than 50 unique users in the past 90 days. A red arrow points to"Private search terms," showcasing data crucial for optimizing PMax Campaigns.
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