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New Insights for Search Terms in Performance Max

Google Ads dashboard showcasing search term categories with options like "Top performing," "Trending," and "Top demand." Featuring columns for category, conversion value, and search volume, this new Insights tool is labeled "New!" to spotlight its potential.

Thomas Eccel spotted new tabs (buttons) that provide more insights into search terms generated by Performance Max campaigns.

The new tabs are:

  • Top performing
  • Trending
  • Top demand
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