Andres Valderrama discovered that Netflix is experimenting with Pause Ads, a non-intrusive ad format that appears when users hit pause.
This innovation offers advertisers a unique way to reach Netflix’s extensive audience while keeping the viewing experience uninterrupted.
Why It’s a Big Deal:
- Premium Reach: Access Netflix’s vast subscriber base on a trusted platform.
- Cost-Effective: Simpler ad assets mean lower production costs.
- User-Friendly: Ads appear during natural breaks, avoiding disruption.
As a reminder, Google also offers Pause Ads on YouTube. It was first spotted in March 2024.
