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Netflix As A Publisher For Connected TV Ads On Microsoft Advertising

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Netflix is now a publisher for Connected TV ads on Microsoft Advertising, offering advertisers a unique opportunity to engage global audiences with captivating ads alongside Netflix’s award-winning content.

This advertising option is available in Canada, Brazil, Mexico, the United Kingdom, France, Germany, Italy, Spain, and Australia.

To access Netflix inventory for CTV campaigns in Microsoft Advertising, advertisers must accept the Netflix inventory policy during creation or editing. Although accepting terms and conditions allows for the possibility of ad placement on Netflix, it’s not guaranteed; advertisers can use the Website URL publisher report to track where their ads are served.

If your goal is to ensure delivery on Netflix, you can explore other buying options in Microsoft Invest (powered by Xandr) such as via Direct I/O, Programmatic Guaranteed (PG), and Private Marketplace (PMP).

Read the official announcement: Performance Max and other key updates for March.

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