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Brand and Custom Label Report in Performance Max

Screenshot of a dashboard displaying "Products" with tabs for Products, Brands, Product types, and Custom labels. The page includes filters and a table. A green "New!" icon is in the top right corner, highlighting the latest features for Performance Max campaigns. Source: Thomas Eccel.

In late October, we witnessed the introduction of a new tab in the Products section dedicated to product types in the Google Ads interface. Building on this update, Google has now added two more tabs: Brand and Custom Labels.

This change was spotted by Thomas Eccel.

Screenshot of a dashboard displaying "Products" with tabs for Products, Brands, Product types, and Custom labels. The page includes filters and a table. A green "New!" icon is in the top right corner, highlighting the latest features for Performance Max campaigns. Source: Thomas Eccel.
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