Microsoft Advertising is now offering Netflix inventory for Connected TV campaigns in the United States, expanding the availability already present in Canada, Brazil, Mexico, the UK, France, Germany, Italy, Spain, and Australia.
Advertisers can now reach highly engaged Netflix viewers by accepting the Netflix inventory policy in their ad group settings and ensuring their video creatives meet Netflix’s quality requirements. While this allows for the possibility of ads appearing on Netflix, delivery is not guaranteed.
Track your ad placements using the website URL publisher report in the Microsoft Advertising Platform.
For more details, visit Microsoft Advertising’s official site: Editor support for Video ads and other updates for June.
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