New Performance Max Features Roll Out for 2024 Season
Ahead of the holiday season, Google has launched new features for Performance Max campaigns. Advertisers can now…
Browsing Category
PPC News: October 2024
85 posts
Explore PPC news published in October 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Boost Holiday Ads with Microsoft Performance Max
Microsoft Advertising’s Performance Max campaigns, powered by AI and Copilot, offer an optimal way for…
Demand Gen Takes Center Stage with YouTube’s Full-Screen Mobile Ads
A new type of YouTube ads spotted on the YouTube home screen is making waves. This full-screen image ad is part…
Google Removes US-Only Restriction on Shopping Membership Pricing
Google is expanding its Shopping Membership Pricing beyond the US. The recent update to its policy details no…
Videos in Shopping Ads
Google appears to be testing a new feature allowing users to click on a Shopping ad to watch videos. These…
Ad Rank Changes for Standard Shopping & PMax Now Live
Thanks to Kirk Williams, we’ve learned that the announced ad rank update for Standard Shopping and Performance…
Feedback Form When Opting Out of Auto-Created Assets
Google has introduced a feedback form for advertisers opting out of Automatically Created Assets in Google Ads…
Unauthorized Changes in Google Ads Accounts Raise Concerns
Concerns have arisen after a Google Ads representative made unauthorized changes to a client’s account…
Simplified Video Experiments for Creative Impact
Google Ads has made it easier to measure the performance of your video ads with a new experiment setup. …
Audience Insights in Google Merchant Center
Google Merchant Center Next has rolled out a significant update, introducing Audience Analytics to help…