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Audience Insights in Google Merchant Center

Screenshot of Google Merchant Center Next dashboard showcasing a global map visualization and data charts, with India prominently highlighted. Features include sections labeled "Location," "Age," and "Gender" with bar graphs and percentages. A red "NEW" tag adds to the auto draft feel of the dynamic updates.

Google Merchant Center Next has rolled out a significant update, introducing Audience Analytics to help merchants gain deeper insights into their customers. 

Igor Pecherskih shared that this new feature allows users to discover which regions, genders, and age groups show the most interest in their products.

You can find it under Analytics > Products > Audience.

This is a game-changing tool for businesses looking to better understand their audience, allowing for more targeted and efficient marketing strategies.

Screenshot of Google Merchant Center Next dashboard showcasing a global map visualization and data charts, with India prominently highlighted. Features include sections labeled "Location," "Age," and "Gender" with bar graphs and percentages. A red "NEW" tag adds to the auto draft feel of the dynamic updates.
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