Microsoft Advertising’s Performance Max campaigns, powered by AI and Copilot, offer an optimal way for advertisers to reach their audience during the holiday season as Microsoft mentions in its latest article.
Recent data shows that PMax campaigns can increase multimedia ad click-through rates by 13% and impression share by 24%.
With the season in full swing, now is the ideal time to set up PMax campaigns, which can be easily imported from Google Ads.
Best practices include allowing 2-4 weeks of learning, setting a sufficient budget, and using audience signals like remarketing.
PMax has been shown to boost site visits by 2.6x and conversions by 4.2x—making it a powerful tool for advertisers this holiday season.
Read the full article here: The perfect time to set up Performance Max campaigns
