Ahead of the holiday season, Google has launched new features for Performance Max campaigns. Advertisers can now use AI to flip or shorten video ads, unlocking more YouTube inventory. Google’s Imagen 3 model will also generate high-quality images for campaigns.
Performance Max also allows experiments to test new assets and URL expansions. Plus, ad rank will now determine which campaign serves when running Performance Max and Standard Shopping together, giving advertisers more control.
To learn more about the features, click on the below articles:
PMAX No Longer Prioritized Over Standard Shopping Campaigns
Read the full update here: New Performance Max features: Assets experiments, video enhancements, and more
