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Demand Gen Takes Center Stage with YouTube’s Full-Screen Mobile Ads

A full-screen YouTube image ad for Google Ads showcases a smart lock on a door with Spanish text: "Tu alarma con cerradura inteligente." A green "New!" label pops on the right, highlighting the innovation. The bottom features app icons, integrating Demand Gen strategy seamlessly.

A new type of YouTube ads spotted on the YouTube home screen is making waves.

This full-screen image ad is part of a Demand Gen campaign. Appearing on mobile devices, it covers the entire screen, making it hard to ignore.

Key features:

  • Clickable image, headline, description, and CTA icon
  • All clicks lead directly to the advertiser’s landing page
  • Perfect for building awareness and capturing demand
  • Optimized for mobile users.

This news spotted by Thomas Eccel.

A full-screen YouTube image ad for Google Ads showcases a smart lock on a door with Spanish text: "Tu alarma con cerradura inteligente." A green "New!" label pops on the right, highlighting the innovation. The bottom features app icons, integrating Demand Gen strategy seamlessly.
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