A new type of YouTube ads spotted on the YouTube home screen is making waves.
This full-screen image ad is part of a Demand Gen campaign. Appearing on mobile devices, it covers the entire screen, making it hard to ignore.
Key features:
- Clickable image, headline, description, and CTA icon
- All clicks lead directly to the advertiser’s landing page
- Perfect for building awareness and capturing demand
- Optimized for mobile users.
This news spotted by Thomas Eccel.
