Google Ads has made it easier to measure the performance of your video ads with a new experiment setup.
Advertisers can quickly test different creative variations to see how they impact key metrics like cost-per-view, cost-per-conversion, and Brand Lift.
The setup process allows for easy comparison between control and treatment arms, ensuring accurate results. With flexible confidence intervals, you can see initial results in days and refine your ads for maximum impact.
Custom experiments with more options are also available for advanced testing.
For more information, read the article here: Measure creative impact with simplified Video experiments
