Google Experiments with WhatsApp Logo in Search Ads
Google is currently experimenting with the WhatsApp logo color within its Message asset, specifically in mobile…
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PPC News: September 2024
65 posts
Explore PPC news published in September 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Demand Gen Icon Updated
Thomas Eccel noticed that Google Ads has introduced a new icon for its Demand Gen campaigns, replacing the…
Video Link Attribute for Google Merchant Feeds
Dario Zannoni discovered a new attribute for product feeds. Google Ads have introduced a new [video_link]…
Microsoft Introduces Self-Serve Targeting for Gaming and Xbox Ads
Microsoft Advertising has announced a significant expansion of its gaming ad opportunities, providing brands…
Conversion Value Insights Added to AI Summary
AI summary first appeared within the Overview section in April 2024. Now, Google has expanded this feature by…
Lifecycle Goals for PMAX
At the AI Innovation Day event on September 24, Google introduced Lifecycle Goals. While some are already…
Vehicle Ads Launch for UK Advertisers in October
Vehicle ads are currently in beta in the UK, but starting October 2024, they will be available to all UK…
Easier Switch from Individual to Organization Payment Profiles
Google Ads has made it easier to switch payment profile settings from individual to organization, a feature that…
10 Sitelinks In Search Ads On Desktop
Google Ads recently displayed an ad with an unprecedented 10 sitelinks, sparking surprise among users, as…
Creative Controls For All Advertisers
Google Ads is rolling out AI-powered creative controls that allow advertisers to scale and optimize their…