Microsoft Advertising has announced a significant expansion of its gaming ad opportunities, providing brands with innovative ways to connect with the global gaming audience.
With over 3.4 billion players worldwide and the gaming industry expected to reach $274 billion by 2025, this presents a massive opportunity for advertisers.
One key feature is the self-serve targeting option, available exclusively through Microsoft Advertising, which allows advertisers to target gamers based on their interests, gaming habits, and device usage. Microsoft’s gaming audience is diverse, with 60% falling in the 25-49 age range and heavily engaged across multiple devices.
Additionally, Microsoft announced that in 2025, Xbox console advertising sales will be brought in-house under Activision Blizzard Media.
Read the full article here: Press Start: Engage Players and Boost Your Brand with Microsoft Advertising
