Microsoft Advertising is set to roll out a new feature in the coming weeks that will enable users to import conversion goals from Google Ads. This update will be introduced gradually to all customers over the next two weeks.
The new capability aims to streamline the workflow for advertisers by allowing them to sync their conversion goals across Google Ads and Microsoft Advertising. This integration is expected to enhance efficiency, making it easier for advertisers to manage their campaigns and achieve their marketing objectives with less effort on each platform.
This news was spotted by George Evripidou and Adriaan Dekker.
