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Retention Goal Help Page

Screenshot of a Google Ads beta feature description. It outlines a retention goal aimed at increasing customer loyalty and lifetime value through targeted campaigns. Benefits include reduced churn rates, enhanced SEO keywords for visibility, increased loyalty, and complementing acquisition efforts.

Google announced in March a new feature called Re-engagement goal for Performance Max that will be complementing the existing New customer acquisition goal.

Now, Google has renamed it to Retention goal and published an official help page on this new feature.

Read more it here: About the retention goal (beta).

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