Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News

YouTube Shorts Exclusive Placement Targeting

Screenshot of an ad campaign setup page for video ads. The campaign, named "Video Efficient Reach - 2023-11-27," offers options like interstitial, in-feed, and YouTube Shorts formats. A prompt warns that limited targeting may reduce reach if fewer ad formats are used.

Adriaan Dekker highlighted an article published by adexchanger.com, which reports that Google has been conducting alpha testing for several months on a campaign type exclusively targeting YouTube Shorts.

It has been already spotted live by Thomas Eccel who shared the following screenshot.

Share this article
0
Share
Shareable URL
Read next