To stand out in the YouTube Shorts feed, brands need to create ads that seamlessly blend in. With YouTube Shorts now exceeding 70 billion daily views, the opportunity is huge.
Google’s Creative Works team analyzed over 2,000 Shorts ads and identified a “Shorts-first” approach that resonates with viewers.
Here’s how you can make the most of it:
- Create ads that feel native: Avoid conventional ad aesthetics. Use a subtle, low-key tone that matches the organic content in the feed.
- Leverage user-generated content: Ads with a DIY vibe perform better. Consider using authentic content created by everyday users instead of celebrities.
- Turn assets into shareable videos: Engage viewers with likable, shareable content. The participatory nature of Shorts makes it perfect for interaction.
- Repurpose across platforms: Use your top-performing short-form video ads across different platforms to maximize reach.
To succeed on YouTube Shorts, focus on creating ads that resonate with users naturally, using a conversational tone and relatable content.
Check out the further details here: To stand out in the Shorts feed, make ads that blend in
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