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Search Ads Updates Spotted in Europe

A guide showing a comparison between two Kave Home online advertisements. The left ad features a greyscale URL and textual listing, while the right ad displays a vibrant carousel of product images. Icons and promotional text highlight key features in the images, illustrating updates in their search ads.

Thomas Eccel reports that new Google Ad layouts are emerging in Europe, showcasing Search and Local Search Ads updates in Google’s search results

These changes include a grey rectangle background for URLs and Business Name assets in Search Ads, designed to enhance visibility and trust. 

Additionally, Local Search Ads now feature a swipeable carousel of image assets above headlines and a local promotion, offering a more interactive user experience.

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