David Vargas spotted that Google Ads introduced Promotion asset in beta for select app campaigns
This tool allows advertisers to create event-specific promotions like those available in web campaigns.
The feature offers options like:
- Occasion: Select the event you want to promote.
2. Promotion Type: Choose between monetary or percent discounts.
3. Promotion Details: Specify details like minimum order amounts or promo codes.
4. Promotion Set Up: Track URLs and schedule to optimize campaign performance.
It’s currently in limited rollout, with only a few ad accounts having access. As this feature develops, it could become a valuable asset for app marketers.