Introducing the Google Ads AI Report Generator

Google has launched the AI Report Generator for English accounts, allowing users to generate custom reports simply by typing a prompt.

Whether you need detailed performance insights or quick data summaries, this tool enables you to ask specific questions and receive actionable reports in just a few seconds.

It’s designed to simplify reporting, save time, and help you focus more on strategy by providing valuable insights with ease.

Here’s why you should give it a try:

• Quickly builds detailed reports using Google AI
• Saves time by helping you analyze patterns and trends
• Easy to use with simple prompts

How to Access It:

1. Log in to your Google Ads account.
2. Click the Campaigns icon.
3. Navigate to Insights and reports.
4. Select Report editor.
5. Click Create report.
6. Generate your custom report.

How It Works:

• Type your question: Use specific prompts for better insights (see examples below).
• Use suggested queries: Click Refresh suggestions for new options, or create your own.
• Click Generate: Your detailed report will be ready in seconds.

Best Practices:

1. Include date ranges: Example: “How are my campaigns doing this week?”
2. Add details: Example: “Which Search campaigns had the highest conversion rates last month?”
3. Keep it simple: Example: “Who is seeing my ads?”
4. List specific metrics: Example: “Cost, clicks, conversion value, conversion rate by campaign type.”

What to Avoid:

• Don’t request conflicting metrics.
• Don’t compare results with other platforms.
• Avoid vague or unrelated prompts.
• Don’t try to update the report after generation.

With this tool, you can spend less time on manual reports and more on strategic planning.

Here is an official help page on this new feature: About Google Ads report generator.