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Auction Insights Will Be Discontinued from Looker Studio by September

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Svetlana Durčáková noticed that starting August 24, 2024, Auction Insights fields will no longer be available for new data sources in Looker Studio. 

Fields related to Auction Insights and Impression share will be removed:

  • Auction Insight – Domain
  • Auction Insight – avg. position
  • Abs. top of page rate
  • Position above rate
  • Impr. share
  • Outranking Share
  • Overlap Rate
  • Top of page rate
  • Auction Insight – Store display name
  • Shopping impression share
  • Shopping outranking share
  • Shopping overlap Rate

Existing data sources will lose access to these fields on September 23, 2024. 

To avoid breaking reports, users are advised to remove these fields from their reports and charts as soon as possible.

Auction Insights will continue to be available on Google Ads.

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Here’s the official help page outlining this update: Connect to Google Ads.


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