Google is finalizing the rollout of Merchant Center Next by September 2024, transitioning all retailers from the classic Merchant Center.
Here’s what’s changing:
- New Features:
- Product Studio: AI-powered content creation tool to simplify marketing content production.
- International Setup: Centralized management of international configurations, offering a clear overview across all markets.
- Unified Product Listings: Omnichannel merchants can now manage online and local products in one place.
- Enhanced Interface:
- User-friendly Navigation: Simplified verification processes and pre-populated product information save time.
- Central Hub for Reporting and Insights: A single, consistent reporting suite helps retailers track and improve product performance.
- Automatic Upgrade: All existing users will be upgraded to Merchant Center Next with features customized to enhance product visibility and performance across Google.
For more information, read the complete update here: Merchant Center Next: Upgrading all retailers by September
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