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Google Enhances Reporting and Launches AI-Powered Tools for PMax

A screenshot of a Google dashboard displaying asset performance metrics using AI-powered tools. The table lists assets, users, types, conversions, and performance ratings segmented into Best, Good, Low, Learning, and Unrated categories. Date range shown: Jul 8, 2024 - Jul 15, 2024.

Google has rolled out new features for Performance Max campaigns, enhancing creative results and transparency

Reporting Enhancements

  • Asset-Level Conversion Reporting: Understand which assets drive the most conversions for better optimization. This feature is now available globally.
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  • YouTube Video Placement Reporting: Ensure ads appear in brand-suitable locations with new placement, reporting, and exclusions.
  • Third-Party Verification: Validate the brand suitability of video placements through third-party partners.

AI-Powered Image Editing

Advertisers can now use AI to remove, add, or replace objects in images, expand backgrounds, and crop to different aspect ratios.

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AI image editing features (shared by Hana Kobzová)
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These features are available globally.

Expanded Asset Generation:

Generative AI capabilities are now available for App and Display campaigns, improving image generation based on advertising performance data.

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Creative Partnerships:

Google’s partnerships with platforms like Canva, Smartly, Pencil, and Typeface streamline the creation and integrating of creative assets into Google Ads.

If you’re interested in learning more about AI-powered creative tools, register for our upcoming Meet the Expert webinar on October 1st.

For more information, read the official announcement here: New reporting and genAI tools to boost creative results


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