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PPC News: May 2024

73 posts

Explore PPC news published in May 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.

GML 2024: Shopping Ads in AI Overviews

AI Overviews were announced last week during the Google I/O 2024 event and are already live in the US. At Google…

May 21, 2024

A new feature for YouTube advertisers is the YouTube search term report. This report allows users to see the…

May 21, 2024

A new campaign subtype called “YouTube subscriptions and engagements” has been added to help YouTube…

May 21, 2024

On May 15, the annual Brandcast event dedicated to YouTube took place. This year, two new advertising updates…

May 20, 2024

Google Ads is implementing a new feature allowing account administrators to request users switch from personal…

May 18, 2024

Google has introduced an update for Performance Max campaigns, displaying suggested headlines, descriptions, and…

May 17, 2024

Google has announced a new feature allowing advertisers to serve digital coupons for Performance Max campaigns…

May 16, 2024

Google is set to enhance Performance Max campaigns by supporting pixel tracking for Display Ad placements,…

May 15, 2024

Google is set to launch a new feature in Q2 to enhance brand safety for video ads for Performance Max campaigns.…

May 15, 2024

Target CPV is no longer mandatory. A new option to automatically set the bid is now available in the online…

May 15, 2024