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Attribution in Google Merchant Center

An illustration of a person with a smartphone features large overlapping arrows pointing towards a computer screen displaying a shirt, symbolizing mobile e-commerce. This scene captures the essence of online shopping, emphasizing attribution and the integration with Google Merchant Center.

With the demise of attribution models, attribution also changes for conversions in the Merchant Center. Here, too, you will only be able to choose from the attribution model based on data and the last click.

Read the official announcement: Changes to Google Analytics attribution models in Merchant Center conversion tracking.

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