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Google Expands AR Beauty Features in Shopping


Google has expanded its AR beauty features, first introduced three years ago. What began with the “Try on” feature for lips, eyes, and foundation now includes hair color.

The hair color try-on feature is launched for mobile devices only at the moment.

The foundation try-on feature has been upgraded. Users were already able to view it on a diverse set of 148 models, but now they can virtually try it on themselves.


Additionally, mobile web users can soon expect the addition of lip and eye makeup to the feature.


Over 50 beauty brands, including Covergirl, Dior Beauty, Fenty Beauty, Laura Mercier, and Makeup by Mario, have incorporated these features.

For details on joining, see: How to participate in AR beauty virtual try-on experiences

Official announcement: New AR beauty tools for shoppers and brands

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