Following the successful implementation in the women’s market, Google is expanding its AR try-on feature to include the men’s tops category. This feature is now available in the Google app and on mobile browsers in the U.S., with plans to introduce it on desktop platforms soon.
A wide range of brands, including Abercrombie, Banana Republic, J.Crew, and Under Armour, are already utilizing this feature.
Read the official announcement here: New ways generative AI can help you find holiday gifts.
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