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Video Highlights Available for Apparel & Beauty in the US

Two smartphone screens display an online shopping interface for women's clothing. The left screen shows various dresses and a model, while the right screen features product listings and a search bar with terms like "tank tops." Both screens include sponsored content and video highlights to enhance shopping.

Video highlights were announced during Google Marketing Live 2024 and are currently available for apparel and beauty retailers in the US.

It is a new immersive experience within Shopping ads that shows a curated set of videos, helpful product summaries, and related items from your brand.

Two smartphone screens display an online shopping interface for women's clothing. The left screen shows various dresses and a model, while the right screen features product listings and a search bar with terms like "tank tops." Both screens include sponsored content and video highlights to enhance shopping.

When available, advertisers who include video on product details or in their merchant feed (video_link attribute) may be eligible for showing these videos in their Shopping ads.

  • Help shoppers picture your products: Customers can view curated short videos that show how your products look and fit on different individuals.
  • Increase buyer confidence: AI-generated summaries provide quick overviews of key product features.
  • Enhance product discovery: Google leverages machine learning to highlight related products from your brand that may interest potential customers.

Google has mentioned that lifestyle videos that showcase your products in action is the video type that works the best.

These innovations were shared during Google Ads: AI Innovation Day event.

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