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Performance Planner Now Supports Performance Max & Demand Gen


Thomas Eccel noted that Google’s Performance Planner, a tool designed for forecasting and assessing campaign changes on key metrics, is now expanded to support all campaign types, including Pmax and Discovery/Demand Gen.

For Pmax campaigns to utilize the planner, they should:

  • Be active or paused for no more than 7 days.
  • Not have altered their bid strategy in the past week.

For Demand Gen campaigns, the requirements are:

  • Every ad group must have garnered at least one impression daily over the previous week.
  • Campaigns need to be active (not drafts or experiments) or paused for under a week.
  • The bid strategy shouldn’t have been modified in the past 7 days.
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