Google Ads has introduced advanced Performance Planner plans, now featuring Demand Gen campaigns for action and awareness strategies on YouTube.
Key Features:
- Action Plans: Focus on conversions with a mix of Video Reach, Video View, and Demand Gen campaigns (70%).
- Awareness Plans: Build brand awareness using Video Reach, Video View, and Demand Gen campaigns (15%).
Advertisers can customize these plans by adjusting the budget, ad format, and campaign goals. Demand Gen estimates include both image and video creatives.
This news was highlighted by Thomas Eccel.
