Microsoft Advertising has upgraded its Audience Planner with new features aimed at improving audience forecasting and campaign planning.
What’s new:
✓ Forecast reach based on target personas
✓ Create campaigns/ad groups directly from the planner
✓ Get real-time insights into bidding or budgeting mismatches
Best part? It flags “unwinnable math,” like overbidding on a small audience or under-budgeting for a large one. Super useful when planning realistic campaign goals.
If you haven’t explored this feature yet, it’s located under Audiences > Audience planner.
This update was shared by Navah Hopkins.