There is more and more talk about shifting towards moving from ROAS to POAS. Google hears it and has revealed plans for a profit bidding pilot expected to launch in the second quarter.
This news was shared by Felix Mayo and Adriaan Dekker.

There is more and more talk about shifting towards moving from ROAS to POAS. Google hears it and has revealed plans for a profit bidding pilot expected to launch in the second quarter.
This news was shared by Felix Mayo and Adriaan Dekker.
