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Inventory Selection Pilot for Video View Campaigns

Last updated on October 14, 2024

Screenshot of a Google Ads interface highlighting multi-format video ads. The options include skippable in-stream ads, in-feed ads, and shorts ads. Text indicates benefits like increased views, consideration lift, and 15% search lift. An arrow notes ability to select inventory.

You have probably already heard of Format preferences for Demand Gen. Now, Google has announced these preferences in beta for Video view campaigns (VVC) called Inventory selection.

Advertisers can choose to buy Shorts-only inventory or a combination of two sources, including Shorts, In-stream, and In-Feed.

This pilot was announced during Google Ads: AI Innovation Day event.

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Inventory Selection Pilot for Video View Campaigns

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