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Pilot for developer token-less Google Ads API calls

Google recently released an article titled “Developer Token-less Experience for Google Ads API.” In it, they announced the start of early registrations for a pilot program within the Google Ads API. This program enables users to make API calls without the need for a developer token.

This new program provides benefits such as:

  • Eliminating the requirement for developer tokens
  • Better integration with Google Cloud console API quota management tools

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