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Google Deprecates Features In Performance Planner

Screenshot shows a description of Performance Planner and a highlighted note explaining that, effective March 9, 2026, Display and Video campaigns will no longer be supported for impression share metrics.

Google has announced an update to Performance Planner that removes support for Display and Video campaigns starting March 9, 2026. The tool will also no longer support plans based on impression share metrics, including top and absolute top impression share.

Screenshot shows a description of Performance Planner and a highlighted note explaining that, effective March 9, 2026, Display and Video campaigns will no longer be supported for impression share metrics.

Performance Planner remains available for Search, Shopping, App, Demand Gen, Local, and Performance Max campaigns.

More details are available in the official documentation.

This update was spotted by Hana Kobzová.

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